LeoVegas Signs Sponsorship Deal with SSE Arena WembleyPublished February 13, 2016 by Florin P
LeoVegas secures a presence on the SSE Arena, Wembley screens in 2016.
LeoVegas is already a well-known brand across Europe and the online casino acts as a magnet for tens of thousands of gamblers. Ahead of launching their sportsbook LeoVegas Sports, the company signed a sponsorship deal with the most iconic events and concerts venue in London.
The agreement between LeoVegas and the SSE Arena Wembley was signed in early February and will run throughout the year. The sponsorship deal will have a two-pronged effect, as the gambling operator will advertise its brand outside and inside the stadium. This will not be limited to sports matches, but will cover all the events hosted by the London arena.
Plenty of Screen Time for LeoVegas Casino
The terms of the agreement state that the online casino has guaranteed exposure for at least six times every hour on the huge LED screens. Expanding the customer base is just as important as client retention, so LeoVegas is trying to touch all bases. As a part of this deal, the gambling operator will also be provided with tickets for a number of prominent events hosted by the SSE Arena Wembley.
Securing a sponsorship deal with an arena known worldwide is going to help LeoVegas promote its brand to prospective customers. The company has started its UK expansion one year ago and this is the logical step forward, given the huge crowds attending the entertainment events here.
A One-Stop Shop for Online Gambling
LeoVegas is known for its stellar casino and the impressive selection of games that can be played on mobile devices. The introduction of a sports betting platform will provide existing and new members with the means to enjoy all their favorite games. SSE Arena Wembley will host several Barclays Premier League matches and RBS Six Nations Championship games, events that are guaranteed to feature in the lineup of sports betting options.