Light & Wonder and Authentic Gaming Launch Groundbreaking Live Game Show: 7's ON FIRE ™ LIVE
Published July 25, 2023 by OCR Editor
Light & Wonder has teamed up with Authentic Gaming to bring you a groundbreaking live game show called 7's ON FIRE ™ LIVE. Combining Light & Wonder's highly sought-after IP with Authentic Gaming's skill and knowledge, this live casino experience will surely deliver unparalleled thrills.
LAS VEGAS – July 2023 – Light & Wonder, a global leader in cross-platform games and entertainment, and Authentic Gaming, a visionary live casino developer, have joined forces to introduce an extraordinary live game show, 7's ON FIRE ™ LIVE. This groundbreaking collaboration combines Light & Wonder's renowned Intellectual Property (IP) with Authentic Gaming's development prowess, creating an unparalleled live gaming experience for players worldwide.
Authentic Gaming is taking steps to enhance the live casino experience by introducing its first-ever game show, 7's ON FIRE ™ LIVE, incorporating Light & Wonder's IP for the European market. This exciting game show draws inspiration from the popular 7's ON FIRE franchise, offering thrilling gameplay and stunning visual spectacle.
7's ON FIRE ™ LIVE is exclusively available to Light & Wonder's partner, Sky Betting and Gaming, and will be released in the UK for two weeks on Sky Vegas and Sky Bingo brands. After this exclusive period, the game show will be available to a wider audience across various operators, ensuring an exhilarating player experience.
Experience innovation and excitement with 7's ON FIRE ™ LIVE! This game offers various winning ways, including placing bets on fruit symbols and numbers. The gameplay is dynamic and ever-evolving, with a maximum payout of over 10,000 times the initial bet.
The game mechanics allow for wagering on symbols, with multipliers reaching up to 500x based on symbol frequency. Betting on numbers is also exhilarating, with symbol multiplier values reaching 777x when landing on a lucky number. Matching the winning symbol and number triples players' symbol winnings, while bonus rounds can amplify all wins by up to 7x, taking the excitement to new heights. Get ready for a thrilling ride!
As a testament to their commitment to groundbreaking concepts, Authentic Gaming has plans to incorporate additional Light & Wonder IPs for future game show releases. The legendary Rainbow Riches franchise is set to appear, further elevating the live casino experience.
Jonas Delin, CEO and Founder of Authentic Gaming expressed excitement about 7's ON FIRE ™ LIVE's launch, stating,
We're proud to introduce 7's ON FIRE ™ LIVE, showcasing our dedication to innovation in the live casino sector. By fusing Light & Wonder's popular IP with our development capabilities, we expect a strong response from UK players who will revel in our fresh gameplay.
Dylan Slaney, CEO of iGaming at Light & Wonder, added,
7's ON FIRE ™ LIVE perfectly exemplifies our vision for the live casino category after acquiring Authentic Gaming. The game show breathes new life into our beloved IP while delivering thrilling experiences never before seen in the industry. We eagerly anticipate unveiling more of these innovative collaborations in the near future.
About Light & Wonder
With its unmatched technology and distribution, Light & Wonder continues to create game experiences that captivate players worldwide. Guided by a culture of daring teamwork and creativity, the company embraces responsible gaming practices and is dedicated to delivering excellence in the gaming realm.
