Lively NetEnt Entry Into Bulgaria Now OfficialPublished December 21, 2016 by Lee R
The ambitious partnership is ready to break new ground.
Online gaming solutions provider giant NetEnt has announced the official availability of its award-winning games live on Bulgaria’s regulated online casino market.
Expanding Across Europe
NetEnt’s latest entry into Europe will bring a carefully selected slate of its most thrilling games to Bulgarian players through the largest gaming operator in Bulgaria, National Lottery Bulgaria.
NetEnt’s National Partner
Following a recent re-regulation in the country, the operator introduced online casinos to the Bulgarian public for the first time since national re-regulation, and NetEnt has been tabbed National Lottery Bulgaria’s exclusive partner.
NetEnt Prepares Engagement
NetEnt European Market Operations Chief and NetEnt Malta Ltd. MD Enrico Bradamante called expansion into regulated markets “an important part of our growth strategy,” and said he is looking forward confidently to “supporting National Lottery Bulgaria in growing their online casino business” by engaging Bulgarian players with premium game content.
Bulgaria Lottery CEO Confident
National Lottery Bulgaria CEO Milen Ganey added that in his organization’s ongoing pursuit of the best possible products to deliver to customers, “we recognize NetEnt as a stable partner, producing high quality games fitting perfectly into our gaming concept for entertainment.” Ganey echoed confidence in the ability of NetEnt to entertain National Lottery Bulgaria’s customer base of over 2 million registered players.
Eastern Europe Frontier
This is an interesting foray for NetEnt deeper into Eastern Europe, bringing its cutting edge platform into the new regulation zone area of an emerging economy which would undoubtedly welcome an economic boost from iGaming in general.
NetEnt Adaptation in Bulgaria
The announcement signals a chance for NetEnt to draw upon its diverse human resource of 900 employees across Stockholm, Malta, Kiev, Krakow, Gothenburg, Gibraltar and New Jersey to apply its iGaming market experience to a small-scale economy with enormous growth potential. Players can find NetEnt-powered casinos operating in Bulgaria, with the list expected to expand now.
This is a real opportunity to set an iGaming precedent for emerging economies in Eastern Europe: NetEnt and Lottery Bulgaria are clearly poised and capable of blazing that trail together.