Liverpool Partners with BetVictor for Content-Enhancing Sponsorship

Enhanced content to be offered by the club looks like the primary benefit of the new deal.

Another partnership has been struck between a prominent sportsbook and an English Premier League team.

Liverpool Welcomes BetVictor

This time its tradition-rich Liverpool announcing online bookmaker BetVictor as their new training kit sponsor and official betting partner. The new three year deal calls for the BetVictor logo to appear on all of the club’s training and coaching kit, as well as providing BetVictor with pitchside branding and digital advertising on Liverpool’s hallowed Anfield pitch.

Innovative Promotion

This visibility is going to be more eye-popping to fans and viewers than ever, thanks to pitch-side LEDs and other state-of-the-art digital advertising innovations on tap to increase brand awareness.

BetVictor Reaction

BetVictor chief executive Andreas Meinrad expressed his firm´s delight at the new agreement with “one of the most instantly recognisable clubs in world sport” along with his company´s excitement at the chance to engage what he calls an “incredible fanbase.”

Liverpool Needs Engagement

After finishing a lackluster eighth in the EPL, Liverpool can certainly use some enhanced engagement to reconnect with the fan base and stimulate more support. The extent to which the betting operator´s name will curry fan favor will be fascinating to watch and assess in the season ahead.

BetVictor´s Big Reach

As Liverpool´s new official global online betting partner, the BetVictor name certainly boasts the clout to increase visibility, having expanded online to operate in 160 countries since being established in 1946.

Deal Launch

Liverpool FC is set to begin training for next season this summer in the new BetVictor training kit.

Liverpool Brass Reacts

Liverpool FC´s chief commercial officer Billy Hogan declared his club´s delight "to welcome BetVictor to the Liverpool FC family as a principal partner,” and looked forward to the unique content that the sponsorship would enable the club to offer to fans all over the world.

Content Increases Engagement

The enhancement of content looks to be a key new benefit for Liverpool in that increasingly vital area of fan engagement, as a similar result which all EPL clubs partnering with sports betting operators are experiencing.