Local-global Content Partnership in Peru Indicates iSoftBet Will Bolster LatAm Presence in Deal with Universal Soft
Published September 21, 2021 by Lee R
The Peru market can be transformed with a new expansion agreement to mature the market.
A plethora of expansion in Latin America has now added the unification of online games supplier and content aggregator iSoftBet with Peruvian Firm Universal Soft via a win-win content agreement.
Universal Soft's LatAm Presence
Operating in Peru since 2017, Universal Soft has established a strong presence in LatAm through providing solutions for clients in Colombia, Chile, Ecuador, Brazil, Peru and Panama.
Enhancing Offerings
Universal Soft enhances its offerings with this deal to include iSoftBet’s massive proprietary portfolio which includes fast-growing Megaways and Hold & Win products such as recently released hit Wild Hammer Megaways and award-winning Moriarty Megaways.
Most Popular Featured Game
One key offering is player-favorite Gold Digger, one of UK-based iSoftBet's top performing releases for the British online and mobile casino software provider, to the tune of 60 percent growth in bets over previously launched top performers.
Key Aggregated Platform
The new partnership releases iSoftBet’s entire game aggregation platform (GAP) offering, meaning over 8,000-plus diverse titles from 70 game studios will soon be made available to Universal Soft's ever-widening customer base.
Universal Soft CEO Speaks
Universal Soft CEO Henry Tapia lauded the deal as the best way to attract and retain customers, with iSoftbet‘s “impressive collection” of proprietary slots set to bring “real dynamism” to their offering.
Increasing Customer Choice
Tapia cited top-performing titles such as Megaways and Hold & Win games as sources of increased choice, and is eager to unveil the GAP platform's numerous titles:
“Adding the vast collection of titles in the GAP platform to the mix as well gives our customers the chance to find numerous titles that appeal to them.”
Expanding iSoftBet into LatAm
London-headquartered iSoftBet further expands its LatAm presence after recent deals in July with LatAm facing B2B service specialist Dotworkers and June's pact with Lima-based Doradobet.
Shared Vision
In a company press release, iSoftBet head of business development Lars Kollind said his company “prides itself on finding partners that 'match its ambition'” through a “passion for providing players with an excellent gaming experience.”
Slots Strength
Kollind looked forward to providing iSoftBet's leading slot portfolio in the Universal Soft deal while bringing “the full strength” of iSoftBet's aggregation acumen to Universal Soft customers.
Outlook
This deal has the clear potential to transform the Peruvian market status from fledgling to emerging.
