Looking Bela Bela! Minsk iGaming Affiliate Set to Launch in April

Lee R. - January 6, 2019

The possibilities will overflow from a new emerging economy as Smile-Expo launches a new conference in Minsk!

Belarus is proud to welcome their own affiliate conference.

The Conference

The first inaugural Minsk iGaming Affiliate Conference is set to welcome regional as well as global affiliates, gaming operators, and SEO specialists on April 24, 2019.

The Smile-Expo event dedicated to iGaming, affiliate marketing, and affiliate programs will be hosted by the Doubletree By Hilton Minsk, 9 Pobediteley Avenue, Minsk, 220004, Belarus.

Key Legislation

The topics at Minsk iGaming Affiliate Conference are going to be spurred by a piece of local legislation coming into effect April 1 called the Act “On the improvement of the gambling business regulation” permitting the organization and conduct of gambling activity online to provide Belarus' first regulated model.


Subjects of discussion center around the changes awaiting the local market and the best way to make use of them. Related topics of discussion include traffic arbitrage in iGaming; advertising; the subtleties of analyzing traffic and difficulties of choosing an offer; optimal use of content marketing for online casino promotion; proper segmentation; content personalisation and platforms for content placement; SEO promotion of online gambling websites; maximizing search results with SEO; how to use gamification to promote online casinos; blockchain technology in online gambling: cryptocurrency as a payments means at online casino; and the legal aspects of gambling business regulation.

The Opportunity

The practical value of Minsk iGaming Affiliate Conference will empower attendees to access beneficial partnership arrangements from affiliate networks and learn about new market trends. It will also provide operators with new solutions for promoting platforms, as well as offer webmasters enlightened techniques for monetizing websites as well as reveal to SEO specialists novelties in their field as well.

Professional Attendance

Professional specialists on hand will include software developers; gaming operators and suppliers; online gambling companies (betting, casino, lottery); betting houses; advertisers; Internet marketers; PR, account, buying managers; and gaming consultants.


With promoter Smile-Expo having firmly established a conference network spanning 25 countries already, this is a real opportunity to tap into the unmined opportunities that an emerging economy such as Belarus has to offer.

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