Major Donations at ICE London 2023 Highlights Gambling Support Initiatives

Lee R. - February 10, 2023
ICE 2023 Consumer Protection Zone

ICE London 2023 is embracing responsible gambling with key donations.

ICE London 2023 is featuring a host of responsible gaming tools and solutions of note on the legendary exhibition floor, with four safer gambling charities receiving funds from sponsors.

The Donations

The charitable organisations receiving the £52,800 (€59,454/$63,798) include Great Britain’s Better Change and Betknowmore, along with the National Council on Problem Gambling (NCPG) and AGOG of the Netherlands, whom each will receive £13,200 in funds.

ICE London 2023

Taking place at London ExCel from February 7-9 as part of ICE London 2023, ICE CPZ will offer an all-time high of 20 stands, with a strong not-for-profit presence as well as a general focus on safe gambling.

Key Exhibitors

Featured exhibitors include the GB Gambling Commission, Focal Research, Casino Guru, Future Anthem, Department of Trust, Mindway AI, Epic Gaming, LexisNexis, Rightlander, IGT, SG: Certified, W2, Crucial Compliance, GamCare, YGAM, Gordon Moody and Gamstop.


Major league sponsors behind a £52,800 donation include Kindred Group, Betsson, Flutter, International Game Technology (IGT), Les Ambassadeurs, Only Prizes, BettorView, and Greentube.

Clarion Head Speaks

Clarion industry insight and engagement director Ewa Bakun expressed delight with the backing:

Thanks to the support of CPZ sponsors, we’ve been able to raise such an impressive sum for organisations that do so much in the safer gambling space.

Outside Integration

She also pointed out the key addition of two organisations active outside the UK:

This reflects the international credentials of ICE London, which consistently attracts industry professionals from more than 100 nations.

About Better Change

Founded in 2020, Better Change partners with innovative organisations to help them raise standards through charitable initiatives, innovative social responsibility strategies, and innovative gambling tools designed to maximise player protection.

About BetKnowmore

BetKnowmore is a UK charity committed to helping problem gamblers take back control of their life back by providing gambling support and training services using evidence-based approaches and trademark expertise.

About NCPG

The Mission of the National Council on Gambling is to develop comprehensive policies and programs for problem gamblers, serving as a national advocate to reduce personal, social, and economic costs of gambling. NCPG works at the state affiliate, corporate and individual levels; an annual National Conference on Problem Gambling; and the annual National Problem Gambling Awareness Month.

About AGOG

AGOG Netherlands provides instant direct access to support for problem gambling from its website, engendering a diverse array of national and international resources to provide proactive support for problem gamblers.


The range and quality of the support organisations receiving the ICE CPZ donation show an increasing social commitment and support with which ICE London is successfully expanding.

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