Major New Deal Between Super Supplier Relax and Betting Giant Bet365 Offers a Potential Industry Dynasty

Published August 12, 2022 by Lee R

Major New Deal Between Super Supplier Relax and Betting Giant Bet365 Offers a Potential Industry Dynasty

A new partnership between Bet365 and Relax will enhance the reach and engagement of both industry leaders in key new jurisdictions.

Gaming aggregator and unique content supplier Relax Gaming has significantly solidified its leading industry position with a major new supplier agreement for operating giant bet365.

The Deal

The deal brings bet365 customers many of Relax Gaming's popular award-winning titles, including Temple Tumble, Snake Arena, blockbuster hit Money Train 2, and more.

Intersecting Goals

Relax content will now be available to many more key jurisdictions where bet365 is already active, with both partners prioritising many overlapping markets.

Content Delivery

Content from Relax's 50+ hand-picked titles will additionally be available to bet365 from Relax partners through Relax's dynamic Powered By Relax and Silver Bullet partnership programmes.

Relax Leader Speaks

Relax Gaming CCO Nadiya Attard looks forward to expanding Relax visibility with the deal as a key component of organisational expansion and growth within targeted markets. Of the proceedings, Attard says:

“Naturally, bet365 needs no introduction. As the biggest operator in our sector, taking our products live with them is a hugely important moment as we continue to expand at pace.”

Expertise of bet365 

Attard further lauded bet powerhouse bet365's “famously in-depth understanding of its player-base” and emphasised bet365's consistent “impact on the market through innovation and a high-quality offering.”

What Relax Brings

Attard further expressed win-win optimism:

“I’m sure the addition of our premium portfolio will only benefit that reputation further as bet365 continues to grow and differentiate itself.”

Relax Awards for 2022

Relax Gaming's litany of industry recognition and awards for 2022 recently added industry leader EGR B2B's award for Best Mobile Gaming Software Provider and AskGamblers Awards Best Game Provider to their litany of industry awards and nominations for 2022.

Relax Growth

Since being founded in 2010 as a B2B content delivery solution, Relax Gaming's arc has grown to global reach with a rising wave of development through a commitment to seamlessness and collaborative partnerships.

Relax Portfolio

Acquired by Kindred Group in July 2021, Relax Gaming now offers over 4,000 online casino games, ranging from high-performing proprietary slots to a vast collection of content from strategically selected third-party studios via an ambitious partnership programme.

Relax Licenses

Relax brings a vast built-in vast infrastructure that includes licenses with authorities including Malta Gaming Authority; the Gibraltar Licensing Authority; the UK Gambling Commission and the Romanian National Gaming Office (ONJN).

Outlook

While Relax gaming equanimously lauds bet365 as a partner, it is clear that Relax brings far more to the table than just Games, and the partnership deal will significantly enhance the already significant global reach of both parties to create a potential industry-leading juggernaut.


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