Malta Partners Supplier Netbet and Operator Play'N'Go Enhance Their Partnership in Italy

Published January 17, 2022 by Lee R

Malta Partners Supplier Netbet and Operator Play'N'Go Enhance Their Partnership in Italy

A new deal between a dynamic duo in Malta is set to strengthen ties while expanding engagement in Italy.

In a deal between countrymen, heavyweight supplier NetBet is continuing to make a major splash in the Italian market by offering additional products through Play'N'Go.

The Deal

The new deal will see Play'N'Go offer more new state-of-the-art gaming solutions from NetBet to further engage local Italian gamers.

Play'N'Go's Foothold

Malta-based Play'N'Go has already rolled out a myriad of successful iGaming products under the motto “WE ARE GAME.” A specialized focus on slots has already yielded numerous offerings including but not limited to branded games, dynamic payways, grid slots.

Full Portfolio Range

Play'N'Go has further successfully introduced fixed odds, table games, and video bingo. The latest leading games in the Play'N'Go portfolio include Captain Xeno’s Earth Adventure, Beasts of Fire, Hooligan Hustle, and more.

Previous Successful Titles

Previous titles which have established Play'N'Go as a force in the Italian market and other leading jurisdictions include player-favorite games such as Book of Dead, Reactoonz, Fire Joker, and more.

NetBet Rep Speaks

Expressing her satisfaction with the partnership to this point, NetBet PR Manager Claudia Georgevici praised the latest phase of the collaboration:

“Play'N'Go is a favorite among our players, and we’re delighted to continue our offering of their products to all our loyal customers. The inclusion of this provider helps us in our commitment to delivering the best online casino experience that we’re known for.”

Play'N'Go Rep Speaks

The new deal is set to expand the player base of Play'N'Go across Italy, with Play'N'Go head of sales Luisa Allegro citing the role of the dynamic payways category, saying “more innovative Dynamic Payways titles on our roadmap...should do well in Italy too.” Allegro looked forward to the deal as just the beginning of “a long and fruitful relationship.”

Play'N'Go Strategy

Play'N'Go officials are looking forward to products resonating strongly with Malta-based NetBet's gaming audience in the Italian market, where operators have continued to dive and compete for footholds in the opportunity-rich EU jurisdiction that Italy represents.


As Play'N'Go expands into leading markets such as Italy, Netbet looks to be the ideal partner to bolster expansion with additional offerings, and success in the Italian phase will surely lead to similar deals between the two iGaming brands in other markets.

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