Market Leader NetEnt Diversifies with Bold New Gaming Realm DealPublished October 11, 2020 by Lee R
NetEnt is anything but complacent in maintain its market leader status.
Service provider giant NetEnt continues to expand with a diverse new deal.
A multi-year licensing agreement with developer Gaming Realms will pave the way for Gaming to develop games on the NetEnt IP.
The deal further opens the door for a streamlined gaming platform that positions NetEnt’s iconic slot brand Starburst alongside Gaming Realms renowned Slingo genre to deliver a more immersive experience.
Key New Game
The agreement calls for the appropriately named Slingo Starburst to be the first game released, to be made available on the online Real Money Gaming market early next year.
Organisational Leaders Speak
Representatives of both Slingo and NetEnt expressed their delight at the availability of this new product to global audiences, with Gaming Realms CFO Mark Segal announcing:
“We're thrilled to have secured the licensing rights to NetEnt brands; their slot games have dominated the gaming industry for years. The combination of Slingo and Starburst will create a new game of significant global stature, bringing together the best features of both, making this collaboration very exciting for fans.”
NetEnt COO Andy Whitworth further commented on the strategic widening of NetEnt's portfolio and brand awareness as vital to further growth:
“Gaming Realms has an extraordinary reach among Slingo fans, especially in the US. We are certain that great games will come out from combining Gaming Realms' expertise, the Slingo grid mechanic and our renowned IP.”
Starburst Meets Slingo
The agreement will see Gaming Realms continue to develop new gaming content gradually integrating the trademark features of Starburst with the popular Slingo grid mechanic, with the first game launching worldwide in 2021.
Great Match Made
Perhaps Segal said it best for the true ramifications of the deal in the long term for NetEnt's already strong market position:
“The stars truly aligned in the signing of this new deal, and we can’t wait to see what players make of this exciting collaboration.”
The deal certainly looks like an interesting next phase for the NetEnt Starburst slot game, which will highlight and integrate the top features of each brand offering.
With the deal, NetEnt is showing pro-activity and resilience in continuing it's diversification as a market leader.