Melbourne AFL Club Signs with Betezy

Published April 1, 2009 by OCR Editor

Melbourne AFL Club Signs with Betezy

Demons join Adelaide and St. Kilda in signing with Darwin-based bookmaker.

Melbourne has become the third Australian Football League club to sign with Darwin-based bookmaker Betezy after agreeing to a one-year partnership.

The club announced that the deal would give Betezy strong signage presence at the Melbourne Cricket Ground, a dedicated website and online promotion and involvement at club events during the year.

"We are very pleased to partner with Betezy in what is an exciting time for our respective organizations and look forward to working together throughout this year and hopefully beyond," said Melbourne CEO Cameron Schwab.

Betezy is a newcomer to the world of Australian football, having been approved by the AFL on January 1, 2009, along with several other sports betting providers. Betezy had already inked deals with St. Kilda and the Adelaide Crows prior to finalizing its agreement with Melbourne.

The bookmaker is licensed by the Northern Territory Government to accept bets via the Internet and telephone on racing, sports and entertainment.

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