MGM Upgrades its Players CardPublished July 16, 2002 by OCR Editor
On Tuesday MGM Grand Detroit Casino extended their Players Club Card that presents customers with free meals, cash refunds, awards and other low priced deals.
This deal only works for those who are true players and who visit at other MGM Mirage owned casinos. The new devoted card along with cash, compliments and low rate deals depending on the frequency and how much money spent by the player, was stretched out to embrace the Treasure Island and Mirage casinos in Las Vegas. Customers can expect to use the Players Club Card at all of eight of the MGM Mirage-owned casinos in Vegas, Detroit and Biloxi by early next year. Gamblers who take to the new improved card will be able to choose to play in different spots, giving them a better chance to win big and use up gained points.
Moreover the new Club Card will facilitate MGM Mirage in cross- propping up its sites as well as better following up on usual players expenses and playing practices. Jeffrey Compton, a Las Vegas advisor who assists casino venues in creating loyalty Card plans said, "The casinos say, 'You give me information about your playing habits and in exchange for that we'll give you some rewards to make it worth your while. "