Microgaming and Evolution Unite ForcesPublished October 1, 2015 by Lee R
Betway will be the first operator to offer Microgaming's unique Live Casino technology under the new arrangement.
The Long Road
The first ever online casino back in 1994, Microgaming is now the leading online gaming software provider in the world, boasting over 600 games. The company also supplies its games to leading casinos such as Tivoli, Slotty Vegas, and Crazy Vegas Casino.
The primary impact of the new deal appears to be the instant widespread availability of Microgaming's unique Live Casino technology solution, which sportsbook and gaming brand Betway will be the first to offer to players. As principal sponsor for English Premiership's West Ham United, the high profile Betway brand is set to offer Evolution’s Live Casino across desktop and mobile in many markets, leading off with the UK and Belgium.
No doubt many other providers will integrate Live Casino and follow Betway's model of multi-channel streaming, which includes streaming Evolution standard and VIP live games from Evolution’s Latvia studio along with local Live Casino streams from native speaking tables at the Malta studio such as London Roulette.
Evolution CEO Jens von Bahr could barely contain his excitement, calling the deal
“one of the most significant strategic deals in the history of Live Casino gaming,” pointing out how this forges an alliance between traditional Live Casino market rivals Microgaming and Evolution. Jens accredited the high standards set by Microgaming to unite both companies with one shared goal of offering “the world’s best Live Casino to Microgaming’s extensive licensee base.”
Microgaming CEO Roger Raatgever lauded “Evolution’s 100% focus on B2B Live Casino provision” and “sustained investment in skills and infrastructure” as a powerful enhancement to Microgaming's own capacity for offering operators and players alike a well-rounded and fully optimized Live Casino gaming experience. Raatgever also hinted at future integration with Evolution through offering Microgaming content via Microgaming's patented Quickfire platform.