Microgaming CSR Initiative Raises £120,000 For CharityPublished May 8, 2020 by Elana K
Microgaming, one of the leading online gaming software developers in the world, has raised over £120,000 for charity through a staff-led initiative developed by its corporate social responsibility (CSR) programme, PlayItForward.
Microgaming, one of the leading online gaming software developers in the world, has raised over £120,000 for charity through a staff-led initiative developed by its corporate social responsibility (CSR) programme, PlayItForward. The staff-led initiative was launched in 2018 and has so far attracted 7,800 and over 55 staff suggestions. It is housed in Microgaming’s headquarters in Isle of Man, where employees and guests can put forward worthy charitable suggestions and vote on which ones they should support.
In 2019 alone, over £50,000 was given in donations. Some of the charities that have directly benefited through the initiative include Huntington’s Disease Association, The Children’s Centre, Greenhills Sanctuary IOM, Victim Support Isle of Man, and Marown Bowling Club — all of which are based in Isle of Man.
In addition to providing funding for organizations, the initiative also lends a helping hand to individuals. One Isle of Man resident launched a three-country challenge to help the Alzheimer's Society and Hospice Isle of Man Dementia Care, and the initiative voted to fund the purchase of his walking boots, trainers, a road bike, and cycling clothing.
John Coleman, CEO of Microgaming, commented
April 2020 marks two years since Microgaming PlayItForward officially launched a dedicated space for employees to nominate and vote for worthy causes close to their hearts, resulting in more than £120,000 being donated to charity. The staff-driven initiative aims to drive employee engagement, encouraging active participation with our CSR programme, and giving us the framework to get directly involved in communities worldwide as we continue to do good and implement positive change.
About Microgaming PlayItForward
PlayItForward is the corporate social responsibility (CSR) programme of Microgaming and currently in its sixth year. It was established in 2014 as a way to help individuals, organizations, and the planet.