Microgaming Picks Up on Modern Trends Launching New EmotiCoins Slot

Published August 3, 2017 by Ivan P

Microgaming Picks Up on Modern Trends Launching New EmotiCoins Slot

New EmotiCoins slot by Microgaming is the brainchild of two company staff members who pitched their idea during the last year's award-winning Idea Factory.

The latest release from Microgaming's workshop comes in a form of EmotiCoins slot, the game entirely based on the hugely popular trend of using emoticons to enrich our online conversations. The idea for this slot came from the Microgaming staff members Anna McChesney and Rob Mercer during the company's Idea Factory, a successful innovation initiative which was recognized by The Spark Award 2017.

Turning Thoughts into Action

Anna McChesney is the PR Manager for Microgaming, which means communication is her forte. She was fascinated by how omnipresent the emoticons have become in the modern communication culture, describing them as a universal language. Her coworker Rob Mercer and she submitted the idea at the Microgaming Idea Factory last year, and the powers to be loved it.

The Business Intelligence team extended their support for the new game, helping the duo refine their idea and come up with a product that would appeal to the players. The development process started late last year, when the five winning submissions were announced at Microgaming's Christmas party, and now, almost eight months later, EmotiCoins slot is finally ready to see the light of day.

Funny and Exciting

EmotiCoins features thirty paylines across five reels and features symbols we all know too well. Different smileys and other emoticons fill up the reels as players spin away to the tunes of a lighthearted and cheerful sound background.

The game abounds in many funny features that'll keep players occupied and on the edge of their seats even if the slot itself doesn't seem all that serious. The Wild Blast feature is triggered randomly during the base game and it awards five randomly placed Wild Stickers on the reels, with a guaranteed win.

The Wild Stickers features is active during the free spins bonus game, which is started by landing three 'LOL' scatter symbols anywhere on the reels. All the Wild symbols that land on the reels during free spins remain in place for the duration of the bonus round, creating big winning chances.

The EmotiCoins slot, which can be found at Microgaming-powered casinos, combines the classic game elements with popular social interaction trends, and it could find great response with the players around the world.

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