Microgaming’s year is starting to take shape in a deal that could shake up the whole iGaming market.
A New Level
After the announcement of the online provider’s top-tier supply deal with Pokerstars, Microgaming looks poised to establish a whole new client network for the content supplier trademark Quickfire gaming platform.
The first partnership of the year for the Isle of Man-base provider will deliver casino content via Quickfire to diversify PokerStars offerings, integrating PokerStars’ global casino website with Microgaming’s casino games for a mid-2017 release across desktop and mobile.
This also kicks PokerStars diversification into full gear at a key moment since launching its first casino website in 2014.
With jurisdictional financial reports showing minimal growth for poker over the past several years, this looks to be the exact time for PokerStars to look to other gaming products above and beyond poker to sustain growth.
Keeping Pace with Expansion
This further keeps pace with PokerStars international expansion after recently becoming the first international operator to enter the newly regulated Czech iGaming market with online cash games, tournaments and casino offerings.
Microgaming’s Quickfire division Director Andrew Clucas expressed his team’s excitement at inking a major partnership with a partner whose offices were so nearby, further praising the new global scale of exposure of Microgaming games to millions of PokerStars’ customers.
This looks like a good marriage mainly because these brands are already known as leaders in their field of specialty. Since its establishment in 2001, PokerStars has emerged as iGaming’s largest and most respected online poker website, with 108 million registered users of the website and 165 million hands dealt.
At the same time, MicroGaming has molded itself into one of the major names in the online gaming software sector since it’s foundation in the 90s through collaboration. At this point, the company boasts over 600 gaming website clients it provides content to.
Together, it looks like they are going to bring each other to even greater heights, at the perfect time for iGaming.