Millennials Choose Smartphones As Their Favorite Online Gambling OptionPublished October 4, 2016 by Elana K
Over the past few years, traditional casinos in the U.S. have seen a decline in millennial customers. Today, millennials prefer the ease and fun of gambling on their mobile devices to physically going into a casino.
Over the past few years, traditional casinos in the U.S. have seen a decline in millennial customers. Classic slot machines, which casinos have traditionally relied upon to bring in over 50% of their gambling income, just don’t hold the same attraction for millennials as they do for their grandparents.
One reason that millennials’ interest in casinos has declined is because the world of online gambling is readily available at the tips of their fingers - on their smartphones. Getting on a bus or in a car and heading down to Vegas or Atlantic City may look fun in the movies, but in real life it’s kind of a hassle. On the other hand, tapping lightly on the screen of your smartphone and having a world of slots, roulette, blackjack, baccarat, craps, and pretty much every other gambling game under the sun available to you is quite easy, and it can be done anytime, anywhere, without any planning or preparation.
Online casino operators have realized the potential of the millennial market, and as such, have geared their sites and offerings to this younger crowd.
What Exactly are Millennials Looking For?
Easy access to fully-immersive entertainment. This is a generation that grew up on XBox and PlayStation. They don’t have a long attention span, and they want fast-paced thrills that keep on coming.
Operators have also found that millennials tend to prefer skill-based games over totally luck-based games. (Which explains the popularity of Daily Fantasy Sports.) So while online slots are still a big offering, operators have also made it a point to focus on table games, poker, and live casino games.
To be sure, millennials can find these things while playing online casino games on PC, but playing on mobile provides them the easy access that even PC doesn’t afford. And the possibilities are virtually endless.