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More Online Casinos Offering Sign-ups via FacebookPublished October 22, 2016 by Florin P
More and more online casinos are joining the trend of letting new players sign-up using their social network accounts, namely their Facebook.
Online gambling operators routinely used social media to advertise their products and expand the customer base. An increasingly high number of casinos now encourage players to sign up using their Facebook account. The reasoning behind this decision is to speed up the registration process and provide prospective customers with an incentive to tag along.
Unmatched Convenience for Online Casinos
Intense competition between online gambling operators has led to this trend. BETAT Casino and Slotty Vegas were among the pioneers and they are already reaping the benefits. Once players realize the advantages of gambling at a respectable casino, there are unlikely to look elsewhere for entertainment elsewhere. The first and most important step is to convince them to give the casino a chance and that’s exactly what Facebook registration has achieved.
Established and new casinos alike are nowadays paying more attention to social media and its integration opportunities. Lapalingo Casino has started receiving Facebook sign-ups recently and more are expected to jump on the bandwagon. Players are more likely to spread the news over social media if they had used these accounts to sign up in the first place. Online casinos hit two birds with one stone and this doesn’t even result in additional expenses.
Facebook Sign-Ups Raise Privacy Concerns
Players who use their social network accounts to sign up with an online casino are rightfully concerned about privacy. Their friends and relatives are guaranteed to learn about their hobbies and some gamblers don’t feel comfortable about this kind of disclosure. Furthermore, there is always the risk of other people finding out as well, since information is out there in the open.
Online casinos are weighing the pros and cons, but so far it seems like the advantages dwarf the shortcomings. The silver lining is that players have the option of choosing convenience or extra privacy, depending on what they value more. Gambling operators present them with the option of walking down different paths but in the end, the decision rests solely with the user. As far as the industry is concerned, social networks in general and Facebook in particular are regarded as major catalyst for growth.