Mums Are Making Money: The Rise of Female Online Gamblers

The number of online gamblers in the UK is steadily rising, according to new report that came out last week. There are 32% more online players than last year, and over half of them are female. That's right, there are now more female online gamblers than male in the UK, and a good deal of them are middle-aged, overturning all previous stereotypes. Suddenly the face of online gambling is a woman between 35-49, playing from home for entertainment and distraction.

Why the sudden increase in female online gamblers?

So how did this £36 billion industry manage to draw in mothers at home? First, online casinos have quite decidedly targeted these people with new casino designs and marketing campaigns. Online slots and online bingo are particularly popular with women, and these days there are entire sites solely dedicated to these games. So for example, online bingo is affordable and low-risk, with tickets starting as low as 1p. The experience is also a social one, with chat rooms and online bingo tv now readily available.

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