Nektan and NetEnt Partnership Struck

B2B mobile gaming provider Nektan PLC has announced a highly beneficial partnership with real money gaming company NetEnt to deliver NetEnt's online casino games via Nektan's leading mobile platform.

The Rollout

The rollout begins in November with upwards of 40 mobile games. NetEnt CEO David Gosen announced his company's excitement at the prospect of offering his company's gaming content to the wide array of established real money mobile players that Nektan already boasts as its clients, which also serves to enhance the NetEnt portfolio of original and third party games.

Impact

It will be interesting to see how widespread mobile availability drives NetEnt's gaming product development moving forward. Couple this with the new availability of NetEnt games in America via New Jersey, and this partnership has the makings to drive significant development and expansion as NetEnt becomes adapted to a widescale mobile platform that can reach and engage new mobile users worldwide all the more rapidly.

Gosen further reminded of the fact that Nektan will now enjoy the same level of access to NetEnt's games that other NetEnt provider partners including Fruity Casa Casino, Casino Adrenaline and Tivoli Casino do. The impressive NetEnt library is currently headed by games such as Starburst and Gonzo's Quest along with branded content such as South Park. He pointed out that the popularity of these titles among users promises to bolster portfolio expansion for Nektan as the essential component to building player traffic and frequency of visit, “ultimately boosting player lifetime revenues for all our partners."

Heavyweights Think Long

Clearly, when a large scale mobile provider combines with a large scale gaming provider, management has to be thinking long, with the strategic partnership benefiting not just the two signing parties but all other partners along the supply chain as well.