NeoGames & Intralot do Brasil Make History with the Launch of LotoMinas iLottery & Online Sports Betting in Minas Gerais
Published March 7, 2023 by Brett C
NeoGames and Intralot do Brasil have made history by launching the first regulated iLottery and online sports betting service in Minas Gerais, Brazil. Known as "LotoMinas," this comprehensive digital solution builds on the state's successful retail lottery and digital keno program. With a suite of eInstant games tailored to the local market, CRM management and sports risk management services, and a complete online sports betting solution, this partnership is set to provide best-in-class games.
It's official: NeoGames and Intralot do Brasil have launched the first regulated iLottery and online sports betting operation in Minas Gerais in Brazil. This landmark development marks a major milestone in the Brazilian market as NeoGames and Intralot do Brasil break new ground.
The upcoming launch of "LotoMinas" in Brazil represents NeoGames' first foray into the LATAM country's rapidly-growing lottery market. This cutting-edge, dynamic digital platform, developed in partnership with the local lottery operator, is an extension of Minas Gerais' thriving retail lottery & digital keno program.
As a turnkey project, it promises to offer a comprehensive suite of e-Instant games catering to the Brazilian market while providing essential services like CRM management and sports risk management from Aspire Global. NeoGames' Brazilian cloud-based solution comprises a comprehensive suite of online sports betting solutions from BtoBet, including Managed Trading Services (MTS), to offer a one-stop shop for all Brazil-based lottery & gaming requirements.
The platform's initial release boasts a robust collection of 18 casino games specifically selected for the needs of players. Multiple award-winning game titles include the Instant Keno Multiplier, the popular Queen of Diamonds, & VIP Platinum games. Interestingly, this anticipated launch represents NeoGames' maiden collaboration with Aspire Global & BtoBet, two companies it acquired in 2022 and are now essential cogs of the NeoGames group of companies.
The collaboration with Intralot do Brasil is a perfect match, given the company's all-encompassing experience in the local market and its well-established reputation. With their in-depth understanding of the Brazilian market, the company's highly-skilled team is ideally suited to this type of partnership.
NeoGames CEO Moti Malul believes that the recent acquisition of Aspire Global and BtoBet is a strategic advantage that will be evident in this groundbreaking launch. The CEO & Owner of Saga Consultoria and Intralot do Brasil, Sérgio Alvarenga is equally optimistic about the partnership's potential to drive the lottery's growth and expand into new states and federal licenses.
By forging new modalities of online instant win games & sports betting options, the union promises to boost the iGaming experience for players across Minas Gerais. Overall, the partnership between NeoGames & Intralot do Brasil is poised to provide players with a top-notch online lottery and sports betting experience.
About NeoGames
NeoGames is a tech-driven dynamic entity and global leader in iLottery & iGaming solutions and services for regulated gaming operators and lotteries worldwide. NeoGames offers a full suite of tailored entertainment solutions, including proprietary tech platforms, two dedicated game studios, and a range of value-driven services.
These feature-rich services help NeoGames' clientele boost their revenue potential, ensure regulation & compliance, strengthen risk management protections, customer relationship management, online payments processing, and player value optimization.
NeoGames strives to be its customers' long-term partner of choice, enabling them to offer enjoyable & profitable programs to their players while generating more revenue and boosting funds transfers to governments and charitable causes.
About SAGA Business Intelligence
SAGA Business Intelligence is a successful Brazilian lottery operator established in 2007, focusing on traffic tech, lottery business activities, and transportation. SAGA's partnership with Intralot S.A., starting in 2010, allowed it to develop its first official lottery operation and win the State of Minas Gerais concession to run online & real-time casino games.
SAGA has developed logistical, financial, commercial, and operational know-how in the market, operating a network of approximately 3,000 terminals and thousands of customers in physical and online channels and generating revenues exceeding BRL 1.2 billion.
In 2020, SAGA gained control of the shares of Intralot S.A. in the company and asserted its dominance as the owner of Intralot do Brasil. In 2020, SAGA launched Keno Minas, its premier game, on the online gaming channel with its tech-driven gaming and payment system. The acquisition and launch represent SAGA's commitment to expanding its offerings & establishing itself as a critical player in the Brazilian lottery market.
