NetEnt and Betfair Join Forces

Online casino provider Net Entertainment has signed an agreement with UK-based gaming operator Betfair to increase the reach of one of the world's leading sports betting providers already.

Betfair Momentum

With almost a million active customers (950,000), Betfair is a longstanding pioneer of the online gaming industry, currently holding licenses in Gibraltar, Malta, Spain, Italy, the United States and Australia. The company is operating at full tilt already with £387m in revenues in 2013, a figure which should expand as a result of this new deal.

Net's Global Reach

The deal will increase the amount of games Betfair can offer, while increasing the global reach of Net Ent.

Bjorn Krantz, Managing Director at Net Entertainment Malta, had this to say, “We are very excited that Betfair has selected us as a partner and I wish them a warm welcome as a customer. This agreement will further strengthen NetEnt’ exposure on the UK market but also in other parts of Europe.”

Expansion and exposure are the two key benefits for Net Entertainment, in what is clearly a win-win situation for both growing partners.

NetEnt Features

Net Entertainment has been a premium supplier of online casino games as well as provider systems. NetEnt's holdings include the Net Entertainment CasinoModule, a leading-edge gaming system which features high-quality online casino games, innovative bonus programs and a Back Office interface support platform for providers.

The CasinoModule manages transactions and frees online operators to integrate and manage casino activities to make their gaming experience more appealing and user-friendly for the customers. The ultimate result of this unique technological integration is a cost-efficient, customized casino that establishes the brand of each individual casino operator which subscribes to the Net Entertainment CasinoModule support system.