NetEnt Launches Innovative Widget to Enable Simultaneous Sports Betting

Ivan P. - June 12, 2018

The product, launched just weeks before the World Cup, makes it possible for the players to place pre-match and in-play bets without having to leave the gaming tables.

NetEnt, a company primarily known for their electronic casino games and live dealer tables, has taken a big step inside a sports betting niche launching their Sports Betting Widget. Preparing for the upcoming World Cup, the company has developed the industry-first widget to combine live casino gaming with sports betting.

Bringing Two Passions Together

The football World Cup will be kicking off in a few days time and this will be the perfect time to fully test NetEnt's latest innovation, which premiered more than a week ago. The product gives players at NetEnt's Live Dealer tables a chance to bet on their favorite sporting events while playing their casino games of choices without requiring them to leave the casino or even switch tabs.

The idea came about as a way to solve the problem for gaming operators fearing they could lose traffic with some of their products during the World Cup. The new widget makes it possible to place pre-match and in-play bets, effectively taking care of this concern.

Testing Waters

Stoiximan has become the first operator to take advantage of this new widget, giving players a chance to bet while at the casino's live tables. More operators are likely to follow in their footsteps, as the widget represents a great cross-selling opportunity, especially during big competitions such as the World Cup.

Representatives from both companies believe the product will achieve its goals and increase the user satisfaction levels while also improving the bottom line for the operators, who won't have to give up on revenues from either part of the business.

The Sports Betting Widget is just one of the innovations NetEnt has come up with for the upcoming World Cup. Prior to this invention, the company had introduced the Live Sports Roulette, set to feature updates from the World Cup matches as well as the live dealer commentary on the ongoing games.



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