New Aggregator Deal Between iSoftBet and GameArt Shows Off Diverse Partner SkillsPublished April 19, 2018 by Lee R
Marketing content is now optimized through aggregation platforms.
A new content deal updating the integration between GameArt and iSoftBet is now live.
The New Deal
Premium online and land-based slots developer GameArt has expanded an already successful aggregation partnership with aggregator iSoftBet to make its slots content available via iSoftBet’s trademark Game Aggregation Platform (GAP), with Italian and Romanian brand Netbet the first operator to go live with the new games.
The Aggregator Technology
At this point, GAP features upwards of 1,500 slots in its cutting edge aggregator pipelines from over 35 suppliers who are empowered with the ability to handle all their marketing from one spot.
GameArt CEO Speaks
GameArt CEO Maja Lozej said her company was looking forward in the coming months to making slots available for the iSoftBet operator network to enter new jurisdictions.
iSoftBet Head Speaks
The iSoftBet Head of Business Development Michael Probert lauded the “variety and quality of games offered and the markets we can take Partners into” via GAP, and identified the content in current jurisdictions where iSoftBet is licenced as such as UK, Alderney and Romania as the jumping off content that will be delivered into further regulated markets via GAP, starting with Romania and Italy.
As a premium slot developer, GameArt supplies clients ranging across leading online operators to video-lottery suppliers, to casino game machine manufacturers and more.
With offices currently in Slovenia, Italy, Malta and Serbia, GameArt expansion targets a wide range of licensees, including established operators looking to diversify offerings, emerging brands looking to increase market-share, and start-up operators including those facing newly-regulated markets.
Key features of GameArt’s core technology offer a multiplatform game management system providing advantages to clients such as extensive integration options, high-level bonus and CRM capabilities, and predictive business intelligence tools maximizing to retention and ROI.
Meanwhile iSoftBet has rapidly forged a reputation as a household name in online casinos through its impressive collection of high-powered games, stunning audio-visual effects, and innovative HTML5 mobile content.
Effective collaboration is going to be the key to adaptive iGaming models that are more friendly to diverse worldwide regulation jurisdiction, and it’s always nice to see complementary partners strengthen their bonds.