New Asia Pro League Gets Much BETER With Diverse New Agreement
Published May 31, 2021 by Lee R
Cyprus-based BETER stretches into Asia to help launch the Asia Sports League with advanced betting solutions.
An innovative new sports betting agreement has been inked in Central Asia.
The Deal
A new partnership between Cyprus-based Sports and esports betting provider BETER and the organizers of the new Central Asia based Asia Pro League tournament will see enhanced trading supplier BETER leverage unique data to diversify the content Asia Pro League basketball offers global betting operators.
Season Underway
The first Asia Pro season launched April 19th.
Competition Format
Made up of local athletes, each Asia Pro League season consists of 2 laps, 9 rounds + play-off, and +1 match for the last place, for a total of more than 110 total bettable events, played Monday through Friday, at a rate of 3 matches per day.
BETER Rep Speaks
BETER CEO Alex Barkar gave more in-depth insight into the deal, calling Asia Pro League organizers creators of “top-tier” industry content:
“We are thrilled that they've invited us to 'beterize' their tournaments.”
Adapting Sports Leagues
Barkar defined BETER as a “content and data provider for betting operators and a platform for tournament organizers who have already achieved certain business success and are willing to provide the sports betting industry with their content,” while specialising in introducing professional sports leagues to the sports betting space.
Integration with Asia Pro
Beyond trading solutions, Barkar indicated BETER will provide Asia Pro League basketball tournaments with “an efficient events schedule and implement tech side of incident and data feed transfer" for a diversified level of adaption to the sports betting space to all its clients.
Asia Pro's Full Capabilities
Asia Pro League hosts additional sports and e-sports tournaments and organizes live streaming in-house production, for which BETER will provide instant bet settlement trading solutions.
Outlook
As Asia Pro League representative Vasili Fokin indicates, this partnership will benefit both companies.
Asia Pro League will add the revenues of sports betting, while BETER pioneers the sports betting program of a brand new emerging sports league in Asia.
