New Deal Between Habanero and 888 Expands New Agreement into SpainPublished May 8, 2021 by Lee R
Habanero and 888 are vitalising the Spanish market and expanding ambitiously themselves.
The Spanish market just got a boost with the entrance of premium slots and table games provider Habanero's announcement of a deal to go live in Spain with 888casino.
The move appears to be establishing a new model for multi-jurisdictional expansion across the key iGaming markets in the EU.
The Italy Precedent
The precedent for the Spain entry is the earlier agreement between Habanero and 888 which initiated launch of Habanero product on the 888casino platform in Italy earlier in the year.
The agreement opened the door for players in Italy to enjoy a selection of the Habanero's immersive titles, including leading names Hot Hot Fruit, Wild Trucks and Egyptian Dreams—titles which will now debut in Spain.
Habanero's Organisational Expansion
This is the latest expansion for the company which has entrenched itself in Europe, to the tune of 17 markets established so far on the continent to increasing popularity.
Habanero has more plans for 2021, looking to extend its reach on the heels of acquisition of Romanian and MGA licences for Q1 2021.
Habanero Head Speaks
Of the agreement, Habanero Head of European Development Arcangelo Lonoce said:
“Joining forces with such a prominent operator as 888 reinforces our deserved reputation as one of the industry’s fastest-growing providers, and we have no doubt that our titles will get a warm welcome from its extensive player base.
Lonoce further looks forward to maintaining the momentum his organisation established from 2020 through “a string of high-profile deals and accreditations” in 2021.
888 Rep Speaks
B2C Casino VP at 888 Talya Benyamini lauded the “huge variety of immersive titles” in Habanero’s premium games portfolio “that have already proven enormously popular with our customers in Italy” as the deal moves into Spain.
Spain's Shifting Landscape
This certainly looks like a good time for the Spanish market to diversify and become more resilient, in the wake of new regulations updates which are shifting the landscape there.
The deal is also a salient reminder that new entrants to the Spanish market are eager to comply with any regulation updates to compete in one of Europe's largest and most dynamic markets, with 888 and Habanero clearly looking to duplicate the feat in further jurisdictions.