New Deal with Denmark National Lottery Danske Spel is a Push for Success in Europe

Published June 28, 2021 by Lee R

New Deal with Denmark National Lottery Danske Spel is a Push for Success in Europe

In one of Europe's key gaming jurisdictions, Push is making a bold move with a new agreement.

A European expansion for popular titles is underway in Denmark.

New Deal

The development comes in the form of B2B gaming supplier Push Gaming's new deal with Danish state lottery and gaming provider Danske Spil.

Enhancing Danske's Platform

The agreement bringing popular Push titles including Jammin’ Jars, Razor Shark and Fat Rabbit to Danish players across Danske Spil’s platform serves to broaden Push Gaming’s reach in regulated Europe.

Other Partners

Push Gaming has previously entered into other European jurisdictions via recent deals with Norsk Tipping, Soft Swiss, SkillOnNet and LeoVegas.

Denmark's Prominent Position

Denmark ranks only behind Sweden in the EU in online gambling participation rates as one of only three countries where the majority of industry GGR comes from iGaming.

Jewel of Push's Eye

At this point, the steady and continuous year-on-year rise in online gaming gross revenue and market share in the Danish Jurisdiction has made Denmark an integral part of Push Gaming's growth strategy since iGaming was introduced in 2021.

Push Rep Speaks

Push Gaming Head of Sales Fiona Hickey called Denmark “an extremely vibrant market and as such, partnering with (Danish national lottery operator) Danske a great achievement for us.”

Hickey praised the opportunity to push content out to Dutch players as “another step in our growth strategy.”

Danske Rep Speaks

Danske Spil Promotion and Loyalty Manager Simon Hoffmann Riis said “Push Gaming has been on our radar for years as one of the missing pieces in our otherwise impressive game offering.” Riis expressed his excitement and the new ability to offer titles including Jammin’ Jars, Razor Shark and Fat Rabbit live across the Danske Spil platform while expressing confidence that the new offering would “quickly gain traction with our player base.”

Push's Momentum

Push is coming off a strong 2020 as well. Having just celebrated its tenth anniversary last October, Push gaming established significant momentum in 2020 by acquiring new licenses for platforms in Malta with the MGA and England with the UKGC.


With Push already serving a slew of the most prominent private operators including GVC, William Hill, and more, the Danske Spel agreement appears the perfect complement to enhancing the brand recognition of Push Gaming as one of iGaming's premier suppliers.


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