New Integration Deal Benefits William Hill and Yggdrasil Both

Lee R. - January 31, 2017

Newfound capabilities and profile are huge boons in the course of each company's development.

A landmark integration deal between complementary iGaming superstars has set the two new partners down a much brighter road for 2017.


Yggdrasil Gaming’s new ink with operator William Hill is a big step up for the growing iGaming supplier, while traditional sportsbook giant William Hill looks to have secured the right deal to resuscitate performance that had rather visibly fallen off in 2016. 

Incoming Slots

The deal gives William Hill access to the full range of Yggdrasil’s slots including popular titles Joker Millions, Vikings Go Berzerk and Big Blox.

Integrating Everything

In the direct integration deal, William Hill will also make full use of Yggdrasil’s trademark and award-winning collection of in-game promotional tools and technologies, which include BOOST and social sharing tool BRAG.

William Hill Reaction

William Hill Gaming Commercial Director Fraeme Powrie said his company had been “hugely impressed by Yggdrasil’s commitment to innovation.” Powrie further praised Yggdrasil’s gaming offerings “amongst the strongest in the casino sector,” offerings which William Hill can now call their own.

Yggdrasil CEO Reaction

Yggdrasil Gaming CEO Fredrik Elmqvist expressed his company’s “thrill” with the deal, saying: “William Hill is one of the most respected names in gaming,” calling WH a “trusted and successful tier one operator.”

Yggdrasil’s Expansion

Meanwhile, Gibraltar-based Yggdrasil’s deals are getting better and better--fast.  The William Hill signing is the fourth for Yggdrasil Gibraltar since receiving its licence last June.

Yggdrasil’s Momentum

Slots are at this point Yggdrasil’s wheelhouse, with the recent winning of Slot Provider of the Year at the 2016 EGR B2B Awards adding to a growing list of awards hardware which already included 2016 Gaming Software Supplier of the Year from International Gaming Awards and 2015 Software Rising Star from the EGR B2B Awards.

Yggdrasil’s Growing Stable

The deal adds Hill to the Yggdrasil Gaming client stable that already includes many of iGaming’s biggest operators, including bet365, Betsson Group,, Cherry, LeoVegas, Mr Green, Casumo and Unibet.



Important Notice

By visiting this site, you certify that you are over 18 years old, and you are giving your consent for us to set cookies. We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. Read More