New Partnership Between Light & Wonder and Playzido Back to the Big Leagues of iGamingPublished May 17, 2022 by Lee R
The new deal between Light & Wonder and Playzido will revolutionize the ability of independent studios to create unique leading content.
A new partnership between up-and-coming iGaming companies Light & Wonder and content provider Playzido should have a major impact on the industry.
The deal calls for Light & Wonder, formerly known as iGaming powerhouse Scientific Games, to acquire Playzido's powerful and dynamic content creation platform. The agreement will considerably expand the scope of Light & Wonder's already prodigious gaming capabilities.
The Key Platform
The hallowed Playzido platform is called the Remote Gaming Server RGS, representing in-house Playzido technology that put Playzido at the forefront of rapid game development in the iGaming industry.
The agile Playzido platform will accelerate the pace at which L & W can expand organizational partnerships with game studios and operators worldwide.
Proprietary use of the Playzido platform boosts the L&W partnership strategy of expanding content creation for more studios, a campaign that was launched with L&W's recent acquisition of the studio Lightning Box.
The Partnership Benefits
The new partnership establishes a faster route to market for creative studios that do not own development platforms of their own. These companies will now be able to access the advanced technology in Playzido's platform across L and W's greater network, delivering cutting edge content through L&W’s leading OpenGaming aggregation platform.
The heightened access the deal provides empowers new operators and established operators in the L & W network to generate as well as provide unique in-house content.
Light and Wonder Goals
This deal lifts L & W closer to the company goal of becoming the industry's leading cross-platform global gaming company.
Playzido bursts into the major leagues of iGaming with the deal as well, a big moment for the company launched in 2018 by Paddy Power and Betfair alumnus Stuart Banks.
Already boasting a significant foothold in Europe, the deal enables Playzido to join L & W's foray into the massive and wide open North American territory. The Playzido platform's leading flexible technology provides the ideal circumstances for creative independent studios to generate wider ranges of unique content and games and support enhanced capabilities such as multiplayer games and jackpots.
Light and Wonder Boss Speaks
L & W CEO Dylan Slaney called the Playzido deal “a perfect example of an acquisition that dovetails with our global strategy, demonstrating yet again our commitment to make targeted value-enhancing investments designed to advance our cross-platform content capabilities.”
Look for this deal between Light & Wonder and Playzido to revolutionize the delivery pace and range of unique in-house games operators deliver to their players.