New Playson License Continues Adaptation of the Emerging Greece MarketPublished July 24, 2021 by Lee R
Playson has signed a new agreement to provide Greek operators with content.
The emerging Greek market is getting a strong boost of enhancement from a new supplier license.
Games and software developer Playson's new Manufacturer’s Suitability Licence from the Hellenic Gaming Commission (HGC) to supply content to Greek market provides the leading global supplier with the legitimacy to sign additional private service agreements with privately licensed operators in Greece.
The deal expands Playson’s global presence in regulated markets across Europe and represents another significant building block to reach more players worldwide.
ISO 27001 Recognition
This key recognition for Playson comes on the heels of additional recent ISO 27001 information security certification to enhance the game studio’s already renowned compliance credentials.
Playson Spokesperson Speaks
Playson General Counsel Andrei Andronic expressed delight at securing a licence “that ensures a continuation and expansion of our hit games within the newly regulated territory of Greece, a fast-growing market at the heart of a crucial region for Playson.”
Andronic further emphasised the importance of this license to enhance Playson's reputation for
“providing the best and safest games to our partners,” as he looked forward to “a new chapter in Greece.”
Diversifying the Marketplace
The deal enhances offerings in the revamped Greek market after a recent major operators license was awarded by the Hellenic Commission to leading virtual sport and betting solutions provider GoldenRace.
With access to all operators, the integrated retail and online GoldenRace license is sure to spur competition and development alongside Playson to benefit the Greek market.
The Transformed Market
The Greek market revenue is rising from strong 2019 Gaming Revenue showing of 15,961.85 million euros in 2019, according to Greek Gambling Market Statistics Report 2019.
New Era Benchmarking
This key figure is the chronological benchmark for the last full fiscal before the nine years prevailing temporary license system in Greece was abolished and applications were opened for permanent licenses in Greece.
These new deals represent the first implementation of licensing under the new regime, and the growth figures since 2019 will tell the tale of how well these new license pay off, so stay tuned for the first data in the revamped regulation era in Greece which should achieve growth at a whole new scale of pace.