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Leading supplier Playtech has inked a key content partnership with iGaming heavyweight 888 to provide a new bespoke live casino offering.
The Deal
The agreement calls for 888casino to host a range of Playtech's diverse live casino and random number generator RNG solutions across the 888 platform.
Live Hosting
Playtech will additionally host a bespoke 888 branded studio in its live casino production facility in Riga, Latvia featuring a new range of Playtech-supported live casino games and exclusive content including Live Slots.
Playtech iGaming CEO Speaks
Playtech's live casino CEO Edo Haitin lauded “888’s significant investment in, and commitment to, the live casino vertical” as a demonstration of “just how important an entertainment-led experience is becoming for the modern player.”
Diversification of Support
Haitin celebrated the timing of the deal, at a time when Playtech is ramping up gaming launches and variations:
“We’re delighted to be working with a market leader like 888 to deliver an exciting, innovative Live and RNG offering for their players.”
Playtech's Momentum
Playtech is already riding the momentum of recent financial reports indicating robust growth and future for its live casino vertical after adding new customers Totalizator Sportowy, BetConstruct and Svenska Spel and expanding with existing partners from H1 2020.
888 Senior VP Speaks
Senior Vice President and B2C Head Guy Cohen was effusive about the deal:
“At 888, we are constantly looking for partnerships that strengthen our product offering and I believe Playtech’s live casino and RNG content will do exactly that.
888 Diversification
Playtech will not only strengthen 888's already prodigious product offerings, but diversify 888's content as well:
“The new games will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.”
Safe Play Environment
The need to provide a secure environment is a key observation, which effectively illustrates the sustainability of the partnership. Environmental awareness and player protections are the leading priority for the industry in this era of increased restrictions against overaggressive marketing cropping up in review of jurisdictions across Europe.
Outlook
Cohen's warm welcome of the partnership and emphasis on social protection is a good sign for a partnership which is certainly destined to be one of iGaming's biggest deals.
