New Pragmatic-Princess Deal Brings Enhanced Digital Bingo to Rapidly Diversifying Romania
Published July 31, 2021 by Lee R
The latest deal in Romania will bring stronger verticals to an already popular iGaming site launch.
A landmark deal between Pragmatic and Crowd Entertainment Limited is bringing a groundbreaking digital bingo product to the Romanian market.
The New Deal
The agreement enables Pragmatic Play content provider Pragmatic to build upon a spurt of slot releases to diversify its audience further by introducing a new digital bingo product to the Romanian market via Crowd holding Princess Casino.
New Bingo Offerings
The new content agreement calls for the launch of bingo variants from Gibraltar-based Pragmatic such as the wildly popular mobile-first Bingo Blast game to be made available to players at the princesscasino.ro URL, where Romanian players have already shown an affinity Pragmatic’s slots and casino games offerings.
The Innovation
The casino product consists of what is called “high-velocity” gameplay, a product introduced in 2020 offering action three to four times faster than the average 90-ball bingo variant and optimised across mobile or desktop.
Pragmatic Bingo Background
Pragmatic introduced the easily integrated and fully customisable bingo-on-the-go product at ICE 2019. Headlined by Bingo Blast, the growing popularity of Pragmatic's bingo portfolio has become a key driver of Pragmatic growth.
Crowd Leader Pleased
Crowd Entertainment CRM Marketing Manager Daniela Asaftei, CRM Marketing Manager called bingo is a “strong vertical” which “perfectly blends with the casino background and brings an extra layer of entertainment to our players.”
Organisational Strategy
Asaftei explained her organisation's engagement strategy further in the move:
“After a highly productive collaboration with Pragmatic Play and their slots and live games, we are glad to present another top product to our players.”
Pragmatic's Strategy
Pragmatic Play has called the agreement “another important step” in organisational strategy to ensure that players in increasing regulated markets enjoy “highest quality” games across bingo, live casino, slots, and virtual sports.
Pragmatic VP Speaks
Pragmatic Vice President of Bingo Operations Claire McDaid expressed her company's delight at launching bingo in another territory while “further enhancing our partnership with Crowd Entertainment.”
Precursors
The VP lauded early results from slot and live casino game offerings with the Princess Casino brand for leaving “no doubt” about make bingo “equally as successful” in the Romania market.
Outlook
With Pragmatic bingo verticals showing success in other markets already, the Pragmatic-Crowd deal appears a true win-win-win agreement benefiting Romania players the most.
