Usually a big bang in Atlantic City means a first class entertainment show at one of the top casino hotels in the city or a big winner that makes the headlines with a million dollar jackpot. But this time, the big bang will be just that, a big bang.
The old Sands Casino Hotel will be blown to pieces in a carefully calculated and planned implosion, clearing the way for a new building, the next generation of Atlantic City casino hotels, a project with a price tag of $1.5 billion. The model for the new project is based, where else, in Las Vegas, Nevada.
The operator has quoted the Borgata on the Las Vegas Strip as the model for the new resort. We think it will be similar in quality and similar in scale to Borgata, but probably will have a different style, a different theme, said the CEO of the new casino hotel. He quickly corrected himself, saying the theme will be less of a standard meaning theme, and more a style. That's what casino hotels are all about - style. Also among its model operations is the $2.7 billion Wynn Las Vegas.
When will we be able to enjoy a weekend trip to Atlantic City and a stay at such a luxurious and stylish building? With construction to begin sometime in 2008, the grand opening is expected to take place only in 2011. It will then join the other venues along the Boardwalk. The Boardwalk was redone in past years and has become a retailing attraction, with the successful The Pier at Caesars and an overall investment of $200 million in the mall tat hosts Burberry, Tiffany, Gucci, Burberry, Louis Vuitton and other high class stores.
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