NextGen Innovation Blazes a Path of Expansion in iGaming

Published September 17, 2015 by Lee R

NextGen Innovation Blazes a Path of Expansion in iGaming

NextGen offers games to the public as well as solutions to gaming and software vendors.

Innovation leads competition in iGaming. 

NextGen Engages Users

NextGen gaming is a key competitor in the innovation sector, and its commitment to enhancing player experience indicates how players will be engaged in the coming years to the increasingly competitive iGaming marketplace. 

NextGen has established a solid reputation as a supplier of a diverse array of games to global client partners.   The company has embedded cornerstones of performance and longevity as the foundations of an organizational culture that provides gaming platforms for online and land-based operators as well as software providers. 

NextGen is a fertile example of how technology providers in iGaming can service a wide range of clients at various levels of the supply and distribution channels of games of chance via online technology. 


NextGen's games include modern classics such as Doctor Love and Medusa, featuring a unique bonus round along with a 50-line game of Mad Mad Monkey.  NextGen is the proprietors of original technology for features such as leaderboards, game timers, achievement levels, and experience points, available in games offered via NextGen Gaming Online Casinos.  Their provider clients include Long Harbour Casino, Bet Victor Casino, and Noxwin Casino, all offering games supported by NextGen technology.

Player-focused Technology

The technology is ultimately player-focused, consistent with the demands of today's blossoming iGaming market.  Player engagement or user engagement is a buzzword that is used rather casually in many industries, but it is particularly essential to iGaming.  As more and more areas regulate iGaming, the product needs to be primed for use and enjoyment for the moment regulation is implemented in a new region, or regulation is updated in regions currently allowing online gaming.

The Importance of Engagement

This differs from other industries where competition is more organic.  In iGaming, the expansion curve is ahead of the regulation curve.  Thus, the effectiveness of an operator's technology will be essential in forging or sustaining a competitive foothold in the new and adapted regulated markets of the online gambling industry today.  NextGen keeps itself and its clients ahead of that curve, and stands as a model in harnessing the benefits of innovation to drive player engagement in the fledgling yet increasingly competitive online gambling industry

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