November's Casual Connect Tel Aviv Will Explore Creativity of Games Industry

Ivan P. - October 14, 2016

Casual Connect conference in Tel Aviv takes place November 1-3 and it will focus on latest developments and trends in social gaming industry.

Social gaming and skill-based casino games are quickly gaining momentum in the world of online casinos. As Gamesauce reported, those interested in these latest industry trends will have a great opportunity to explore them further during the Casual Connect conference taking place in Tel Aviv in November.

The Industry is Changing

Just like any other industry, online gaming is experiencing some major shifts and it needs to adapt to keep the games attractive for the modern-day audiences. That's exactly what Casual Connect is all about: developing and maintaining social casino environment and bringing skill-based games to the casino floors to cater to Millennials.

New generations have different ideas about how the games should look like and what they need to offer to stay interesting. Exploring these ideas, Elad Kushnir, SVP Business Development with Playtika, the diamond sponsor of Casual Connect, will first give an overview of the current situation. Expanding on this introduction, other representatives of Playtika will speak about latest trends in social casino gaming, innovations, and day to day operations of a real time social casino business.

Asian Perspective

Playtika has recently been acquired by the Asian gaming giant Interactive and the conference will present a unique opportunity to explore the implications of this and other similar acquisitions. What's in it for the companies involved and what social casino aspects can be transferred to Eastern markets without any tweaks? What concepts need some adjusting before they can be successfully introduced to Asian consumers?

Casual Connect Idea Developing

The Tel Aviv event is third Casual Connect conference to take place this year, after Singapore in May and San Francisco in July. These past conferences featured many prominent expert speakers and Tel Aviv will be no different in that regard.

Apart from the leading people from Playtika, including Elad Kushnir, Adi Hanin, and Boaz Levin, participants will also get to hear Lincoln Brown of Zynga, Yuval Passov of Google, and many other industry insiders ready to share their invaluable insights.

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