NYX Gaming Group Expands Reach with 888 Partnership

On the heels of strategic partnerships with major operators Paddy Power and mybet, NYX Gaming Group has now brought 888 into the fold, marking 2015 as a very fruitful year for the company.

Content Distribution

Under the terms of the new arrangement, content will be available via 888’s bingo and casino verticals such as the Dragonfish B2B platform. As far as games, NYX will supply 888 with its entire portfolio of cutting edge online and mobile casino content, as well as games from the aggregation of third parties available on the NYX OGS and CGS platforms.

New Deals Week for NYX

This is already shaping up as a whirlwind week for NYX, which started Monday when NYX struck a deal so supply Paddy Power with digital gaming content, only days after signing a long-term deal with mybet last week.

Dragonfish head Yaniv Schwartz lauded the agreement as enabling Dragonfish to offer customized content to “an even wider and exciting content portfolio to our bingo and casino partners...across the Dragonfish mobile and PC innovative products.”

NYX Commercial Director David Johnson expressed delight at the growth of the group partnership with 888, continuing the progressive licensing of NextGen Gaming content over previous years which has culminated in this new agreement to maximize portfolio supply via OGS and CGS.

Johnson reminds that “NYX boast the widest distribution network of real money wagering slots games in the online marketplace; the 888 OGS/CGS integration is a natural progression with one of our closest partners.”

Partnerships are Just the Beginning

This natural progression hows how one agreement or partnership between companies in this day and age signals the beginning of a series of adaptive agreements between the two partners reacting to the expansion of technology, the global increase in regulated online gambling markets, and an increasingly diverse clientele accessing global online provider sights and platforms.