Off the Canvas, Betcade is Primed for Action Again
Published March 2, 2017 by Lee R
The value proposition was too good to let fade away.
Android gaming and payment solutions provider Betcade is back, and fast.
Betcade's Back, Alright
The solutions provider was working on an Android gambling store last January when it closed. Now they are back, with a new backer.
Mobile First’s Time
After closing to some confusion, a new deal enables Betcade to continue to pursue a better mobile user experience for the gambling industry with the expectation that the iGaming sector could formally adopt a “mobile-first” focus by the end of 2017.
Making a Mark
In its first 18-month go-round of start-up, Betcade established itself as the first provider of real money gambling products on Google’s Android mobile platform. The company further gained approval from the UK Financial Conduct Authority in October 2016 to launch Betcade Pay in December as iGaming’s first general purpose payment method, so the brand had certainly established a niche.
New Owner
Now, mere weeks the fold, the Android-focused mobile gambling app re-launches after being acquired by Vancouver private equity firm Columbia ventures.
Restart
The first step back is bringing the customer acquisition business back online. The first round of outreach consists of alerts from Chang and his team to current and former partners of new users to prepare for the imminent arrival of new users.
Betcade Leader Reacts
Betcade founder and CEO and David Chang had this to say of the move:
“In the near term, we will be working with our current partners with apps on the Betcade store. We realise our recent close call may have left our current partners with many questions and we will work hard to answer them while continuing to make a positive contribution to the gambling industry,”
Trial by Fire
Of the company’s comeback, Chang acknowledged that “Every start-up has a near-death experience and in those trying times you really learn a lot about the company and those that you work with. Throughout the process we have done our utmost to treat all stakeholders with respect and sincerity.”
Outlook
With specialised Android mobile technology and the first tailor-made iGaming payment solution, the value remains. Hopefully, the capital investment of Columbia is all that was necessary to bring these innovations to market in sustainable fashion: iGaming certainly appears ready.
