OlyBet cements its role in European basketball by extending its partnership with Euroleague Basketball as the new Premium Partner for the EuroLeague and EuroCup, promising enhanced fan engagement and digital initiatives until the end of the 2024-25 season.
OlyBet and Euroleague Basketball: A Strengthened Partnership: Euroleague Basketball, Europe's premier basketball league, has announced an extended partnership with OlyBet, one of Europe's leading gaming, sports, and entertainment brands. OlyBet is now the new Premium Partner for the Turkish Airlines EuroLeague and the BKT EuroCup until the 2024-25 season.
This partnership builds on the success of OlyBet's involvement in the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania. Over the next two seasons, OlyBet will enjoy prominent visibility at EuroLeague and EuroCup games. Additionally, OlyBet will be the Premium Sponsor for these competitions in Lithuania, Spain, Estonia, and Latvia.
Euroleague Basketball and OlyBet Group are set to develop digital activations to enrich the fan experience. These initiatives aim to deepen fan engagement with Europe's top club basketball competitions throughout the season.
Paulius Motiejunas, CEO of Euroleague Basketball, expressed enthusiasm about strengthening ties with OlyBet Group. He acknowledged the positive impact of OlyBet's involvement in European basketball and anticipates a bright future for fans and the sport.
Corey Plummer, CEO of OlyBet Group, highlighted the shared vision of enhancing the sports entertainment experience. This partnership with Euroleague Basketball is a significant milestone in OlyBet's journey to deliver exciting sports moments and set new engagement standards in European basketball.
Euroleague Basketball is a global sports and entertainment leader, managing the top European professional basketball club competitions. These include the Turkish Airlines EuroLeague, the BKT EuroCup, and the EB Adidas Next Generation Tournament. Euroleague Basketball's competitions extend to all five continents, engaging the sports community through EuroLeague TV and various community and educational activities.
OlyBet is a leading gaming and sports entertainment brand of Olympic Entertainment Group. With European partnerships, OlyBet offers unique experiences through its extensive network of casinos, sports bars, hotels, and online platforms. OlyBet's ongoing sponsorships support local sports communities and Olympic athletes with a commitment to integrity and fair play in sports.
The partnership between Euroleague Basketball and OlyBet marks a significant development in European sports entertainment. With a focus on digital innovation and fan engagement, this collaboration promises to elevate the basketball experience for fans and participants, reinforcing OlyBet's position as a critical player in the European sports landscape.
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