Online Casino Sites, Portals and YouPublished October 23, 2006 by OCR Editor
Were online casinos not affiliated with gambling portals, the entire industry would have looked different. The online casino sites and gambling fans are all indebted - or at least they should be - to gambling portals.
Gambling portals have many functions. They help the sites receive visitors and increase their profits. But they lay at least as much emphasis on the gamblers, whom it guides in general. Furthermore, it supplies the end-users with much more in the form of recommendations, resources, industry updates, communities and forums and more. The portals serve, naturally, 24 hours a day, seven days a week.
Whereas affiliate programs, by definition and strictly speaking, share in the industry profits, the portals cannot easily get away with biased information. A gambling portal honest to its function and reputation maintains a professional approach to everything gambling related. With a great number of portals on the Internet, and many more gaming sites too, no biased or false information could survive criticism for long. Other portals and active gamblers, forums and news articles would all shoot down any such information. It is safe to assume that gambling portals are aware of the professionalism expected from them to succeed.