Online Casino Takes the Field

Published February 14, 2007 by OCR Editor

Online Casino Takes the Field

Manchester United is one of the most highly esteemed and most loved football clubs in the world. Its trophy-rich history and ongoing success in the English Premier League and international competitions is assured a place in the history books. Moreover, it

The fandom, popularity and business characteristics recall another industry, namely the online casino business. Like football clubs, membership is widely sought after and brings with it ups and downs, as the best sports entertainment does regularly. Cooperation and co-branding by sites and football clubs is the natural next step.

A partnership between one of the biggest bookmakers in the United Kingdom and the famed football club Manchester United sets the stage for a site that will carry both brands. The bookmaker is active both offline, where it has four decades of experience operating in the UK, and online, where its products include such games as poker and skill games, lotto and sports books. The cooperation is a classic joint venture that ties gambling with the best in sports entertainment.

The new online casino is reachable from the home page of the Manchester United football club. Doing so will award them special bonuses, unique to those who are both Man U fans and online casino members.

A big name football club and a well-known Internet operation are practically a sure bet for standard plus online gambling, generous promotions and an honest environment. The idea to co-brand a football club with an online casino is a brilliant marketing concept. It comes as no surprise as the very same site was also last years winner of the top online marketing award.

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