Brits Lead the Way. Channel Five to launch an online bingo and casino service.
A leading British TV company has just signed a deal with major online gambling service, PartyGaming to broadcast online bingo and casino games.
Channel Five, one of the premier TV stations in the United Kingdom, has placed a bet on the growing online gambling market, and it's hoping for a big return. Dawn Airey, the chairperson of Channel Five, announced the deal as part of an enthusiastic move into the new digital entertainment age.
Using the "Five" Brand
The new online service will bear the
famous "Five" brandname and is due to be launched in latter half of
2009. Airey stated that the TV channel is "looking aggressively at how to
expand its presence in digital media both in terms of its core broadcast
content as well as allied offerings that reflect the channel's unique sense of
dynamism and fun."
Going for Broke with PartyGaming
Channel Five's move to partner with the
online gaming company is largely seen as a move by the TV company to pick up
the ball dropped by Airey's former employers, ITV. Its joint venture with
PartyGaming complements Channel Five's advertising portal, Five FWD. This
male-oriented TV service will provide a captive audience for the new online
gambling channel.
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united kingdom
Blackjack
Slots
Roulette
Baccarat
Craps
Poker
