Optimove Connect 2016: Customer Retention Conference for Market Leaders

Published September 3, 2016 by Ivan P

Optimove Connect 2016 will bring together a number of market leaders to discuss customer marketing and retention strategies

The leading Customer Marketing Cloud, Israeli company Optimove announced their Optimove Connect 2016 Conference. The Conference, which takes place on September 13, will be fully devoted to customer marketing and retention techniques and strategies.

Optimove Connect 2016 Key Facts

Optimove Connect 2016 will bring together a number of experts on customer marketing and retention who will deliver speeches and presentations throughout the entire day. Some of the names on the list include Matt Dyson, Senior CRM Manager at Delivery Hero, Kris Kukula, Director of CRM at Jumpman Gaming, Pini Yakuel, Optimove's founder and the CEO, and many more.

In the PR from the company, Pini Yakuel underlined that Optimove has been searching for better, more intelligent approaches to customer marketing since the company's foundation in 2009. The Conference will present a great opportunity to share what they have been able to learn and discuss possible future techniques and innovations.

Optimove and Online Gaming

Optimove's business encompasses a number of market leaders and it naturally stretches to online gambling sector as well. The company cooperates with brands like Amaya, bwin.party, Playtech, Zynga, and a number of other big names.

Many of Optimove's marketing techniques can be applied in the online gaming sector, which makes the company a perfect partner for these brands. Their knowledge, experience, and constant innovation are exactly what these online gambling giants are after.

The software provided by Optimove is built in such fashion as to track specific user behaviors and use these to predict future actions. Based on these predictions, marketing campaign and offers are designed to engage and motivate the customer to take action. The idea, however, is not only to get users to interact but to offer them what they are looking for, creating an environment which benefits providers and clients alike.

Optimove's developments in customer retention strategies and their fresh ideas are certain to attract many gambling companies to the Optimove Connect 2016 as good marketing is one of the crucial factors for the success of online casino games providers.

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