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Bragg Gaming Group Holding ORYX has come to terms with major operator Betclic to feature all offerings on the ORYX Hub platform.
The Deal
The content distribution will provide the full ORYX portfolio, which includes proprietary and third-arty content from other independent studies such as Gamomat, Kalamba, Golden Hero, and Givme Games to bring a total of 8000 games to Betclic.
Betclic's Expansion
Bordeau-based Betclic has grown its brand to hold one of France's largest market shares, offering sports betting, poker and casino games while operating international brands Everest and Expekt.
Betclic has expanded across Europe this year by launching operations in Sweden while growing its business in Portugal, Poland and other Nordic territories.
ORYX MD Speaks
ORYX Gaming Managing Director Matevz Mazij called partnering with Betclic “another strategic deal for us as we continue to build our distribution network with leading operators in regulated markets.”
Mazij identified keys to the deal as recent investment in enhancing our ORYX Hub integration platform and “an ongoing commitment to delivering a first-rate catalogue of games.”
Betclic Leader Discusses Strategy
Betclic Casino Games Specialist François Dogon complemented ORYX for offering “not only an impressive content library but also vast expertise in integration,” while looking forward to boosting his company's offerings “with great entertainment whilst delivering strong performance results for our online channels.”
ORYX Growth
The agreement happens in keeping with a greater organisational arc for ORYX which includes the recent launch of ORYX Hub, which supplementally offers a wide range of certified and compliant content along with advanced marketing tools including promotions, leaderboards, tournaments and jackpots.
The deal appears to enhanced ORYX market position of turnkey solutions as an omni-channel retail, online and mobile iGaming platform.
Outlook
The deal also advances Bragg's reach as a global next-generation gaming group, in a deal which looks to benefit all major stakeholders substantially.
