ORYX and SYNOT Partnership Expands with Czech Republic Market Entry
Published February 19, 2022 by Lee R
ORYX and SYNOT are extending a proven partnership with a key central European market entry.
Major new exclusive content has been introduced to the central European market through a new deal between Bragg Gaming Group's ORYX Gaming and SYNOT Group in the Czech Republic.
The New Deal
The new deal brings publicly listed Bragg's new iGaming content exclusively through the SYNOT INTERACTIVE platform to Czech players for the first time.
Oryx Rapid Expansion
ORYX's sixth new market entry in the last ten months dates back to March 2021, going live with leading content across Switzerland, Germany, Greece, the Netherlands, and the United Kingdom.
The Origin of the Partnership
The ORYX-SYNOT partnership dates back to 2021, with a joint release of a selection of leading slots provider Gamomat's exclusive titles, as delivered by ORYX.
Complementary Recent Expansion
A large selection of exclusive content from the ORYX Hub was also recently delivered to online operators in Serbia via SYNOT INTERACTIVE’s omnichannel platform.
Market Projections for 2022
H2 Gambling Capital projects the total addressable market TAM for the online casino sector in the Czech Republic market for the year to US$0.5 billion for 2022; and aggregate 2022 online casino TAM for the six countries in which ORYX has introduced content to US$9.5 billion.
Bragg Rep Speaks
Bragg Gaming CCO Chris Looney lauded the new expansion via SYNOT TIP into the Czech Republic, calling it a significant organisational milestone:
“The success we have had since early 2021 with growing the number of markets we address is expected to further our growth momentum with more new markets expected to come online later this year including in North America and Europe.
Entertaining Content
Looney further expressed organisational “confidence” in the “engaging entertainment” of the content to strike a chord with Czech players.
Umbrella Company Bragg's Expansion
Since its inception in 2018, growing global gaming technology and content group and B2B iGaming company owner Bragg has already managed to expand operations across Europe, North America, and Latin America.
ORYX Sustainable In-House Tech
With exclusive in-house technology such as a remote games server (RGS) and ORYX Hub distribution platform, ORYX expansion looks sustainable through a full turnkey iGaming solution via a Player Account Management (PAM) platform.
Outlook
With adroitly managed operational and marketing services, this looks like just the beginning for ORYX in taking a leading provider role across as many markets as anyone.
