Oryx Expands Content into Switzerland through Ambitious New Deal with Grand Casino Luzern
Published April 1, 2021 by Lee R
Slovenia's global content provider Oryx is making a bold move into Switzerland as part of expansion.
A new deal in Switzerland between a global provider and a local operator has bolstered the Swiss market.
The Deal
As part of a rapid expansion, Slovenia provider Oryx Gaming has inked a content provision deal with Switzerland-based Grand Casino Luzern, which will bring Oryx content live Switzerland for the first time.
A First for Grand Casino
The deal establishes Grand Casino Luzern as the first Swiss casino operator to use Oryx's portfolio, with more deals reportedly in the works.
Implementation
The unveiling of Oryx content will take place through Luzern’s online brand mycasino.ch.
Oryx Expansion
This is one of several recent agreements in new markets for Oryx, with other deals reached recently to provide content in Croatia, Romania, Spain, Portugal and America.
Oryx Boss Comments
Oryx Gaming MD called Switzerland Matevž Mazij an “exciting young market and we are pleased to finally take our content live with Grand Casino Luzern.”
Mazij looked forward to establishing an increasingly significant presence in the Swiss market through “providing players with the premium content we have to offer."
Grand Casino Head Speaks
Grand Casino Luzern CEO Wolfgang Bliem expressed his organisation's satisfaction with concluding a “a very smooth integration process.”
“Our business continues to go from strength to strength and our offering has been further improved by our partnership with Oryx.”
The Oryx Factor
At this point, Oryx brings a complete suite of iGaming products which includes a gaming content portfolio of over 10.000+ games from over 100 globally renowned gaming providers. Oryx is currently featuring a new fully managed Sportsbook with comprehensive live and pre-match betting offers, as well as a diverse lottery portfolio of insurance-based lottery betting, high frequency live lotto products and number of games products.
Impact
There are many ramifications for this deal and it's timing.
The level of specialisation that Oryx is addressing seems well-suited to Swiss players, who appreciate a certain standard of technology and operability to optimize their engagement.
The expansion of Oryx globally make the diversified content provider a new name to watch, from an emerging iGaming region that Slovenia is a part of.
Outlook
The enhancement of Grand Casino Luzern's online offerings should help bolster land-based shutdowns, and drive substantive growth in the Swiss iGaming sector.
