A New Look for Paddy Power

Ireland's largest and most successful bookmaker Paddy Power has launched a brand new website. Members of the popular Irish online bookmaker will recognize a sharper color scheme on the website which has been comfortably placed in the middle of the screen in a firm manner; veteran members of the bookmaker might recognize some more subtle changes, but in any case the basic functionality of the website remains the same. 

The revamping of the site was orchestrated by the global marketing agency Landor. The popular online bookmaker has also recently announced it is looking into turning to Twitter and Facebook for the expansion of its online betting activity.

Paddy Power - A Special Online Bookmaker

Paddy Power is known to be a special online bookmaker for being  independent having no parent company at all; the company is listed on the Irish and UK stock exchanges. 

Paddy Power's distinctiveness also derives from the fact that it has stirred up controversies not once and not twice by putting up bets for things like the assassination of U.S. presidents and the extinction of animals. One of the latest episodes in the bookmaker's controversies was when Denmark national football team forward Nicklas Bendtner celebrated a goal by showing off a pair of Paddy Power underpants in Euro 2012.

Big Money-Back Specials and Benefits for New Players

Paddy Power is well known for its money back specials; it is offering new players who open an account and bet £10, an additional free bet of £20.