Paddy Power Launches Embedded Roulette and Blackjack Mobile AppPublished April 1, 2014 by OCR Editor
Paddy Power and Realistic Games embed blackjack and roulette into Paddy Power's sportsbook iPad App just in time for Grand National.
Realistic Games and Paddy Power have teamed up to launch the latest improvement to Paddy Power's sportsbook iPad app - embedded blackjack and roulette. This means that users will be able to use the latest version of the app to switch between their betting slip and table games without actually having to leave the sportsbook or transfer any money.
Commercial director of Realistic Games, Andy Harris, said they had worked very closely with Paddy Power to develop the app, and is confident that customers will love the simplicity and ease now available on two of their favorite games.
Harris commented, "We've felt for a while that embedding games in iPad sportsbooks, and blackjack and roulette in particular because of their resonance with sports customers, was an idea with great potential.
"We knew that some of those customers are not always keen to migrate between betting and gaming sites and are often put off by having to move their money to other wallets. This solution negates both issues."
Teams from Paddy Power and Realistic games worked quickly and diligently together to create the prototype in time for the Grand National, and it is hoped that this new product will offer a major boost for both the Grand National and the World Cup.
About Paddy Power
Paddy Power is Ireland's leading bookmaking site, with a chain of retail outlets throughout Ireland and Great Britain, as well as a successful mobile division.
About Realistic Games
Realistic Games is a private company that specializes in tailoring roulette, blackjack, slots and fixed odds games to a large variety of devices, including PCs, iPads, iPhones, Android phones and tablets.