Playson Infuses New Life into Bosnia and Herzegovina via New Local Sportska Kladionica Partnership
Published October 4, 2021 by Lee R
Another win-win deal has been forged in a an emerging market between a global provider and a leading local operator.
A new local-global partnership deal will vitalise Bosnia and Herzegovina market.
The Deal
Forged between content provider Playson and online sports betting and casino operator Premier Sportska Kladionica (Premier World Sport), the partnership deal calls for the casino games and software developer to deliver its entire portfolio of games portfolio to the Bosnia and Herzegovina market through integration with the premier-kladionica.com site.
New Titles to the Market
Established player favorites including Legend of Cleopatra; Book of Gold: Double Chance; Rise of Egypt and Playson's specialised slots portfolios Timeless Fruit Slots and Funky Fruits will be introduced to market players.
New Technology Offerings
Playson is also sharing key proprietary integration-free promotional tools including Network Jackpots; unique Free Spins technology; Feature Trigger; and Network Tournaments.
Key Promotional Tool
Malta-based Playson is also bringing its groundbreaking Reel of Fortune promotional tool. Freshly unveiled last May, Reel of Fortune technology supports players entering the Reel of Fortune to compete for cash prizes after collecting coins generated from placement of slot bets.
Positive Data Coming In
The promotional mechanics behind Playson's Reel of Fortune have already yielded positive results in early data for boosting player acquisition, conversion and retention.
Sportska Leader Speaks
Premier Sportska Kladionica PR Manager Toni Boras called Playson‘s “world-class” suite of slots and engagement tools “a strong addition” to their offerings to the Bosnia and Herzegovina market, with his company positively “thrilled to have the supplier on board.”
Enhancing Player Experience
Boras further expressed confidence that the Playson's new immersive game offerings will “prove popular with our players, and look forward to working with the company going forward.”
Playson's Expansion
Playson's expansion process is of note: with growth through the European market being implemented via a series of distribution deals which has included new partnerships with newly-established Lithuanian sports betting and live casino operator 7bet and Serbia-based B2C outlet Admiralbet.rs.
Playson Leader Speaks
In a company release, Playson Sales Director Blanka Homor called Premier Sportska Kladionica “an exciting operator with a premium quality product range and a large player base, so we welcome this partnership.”
Outlook
The deal with Premier Sportska solidifies the diversification of Playson games to an emerging European region, that will provide revenues and participation in the vitalizing European economy in welcoming another market to the iGaming global community.
