Playson Expands Reach Further Across Europe with New Fortuna PartnershipPublished November 19, 2021 by Lee R
Playson's content will provide heightened engagement to Fortuna players while Playson expands its reach in a bold new deal.
Playson has strengthened its European foothold with another diverse strategic deal.
The New Partnering
This time the Malta-based content provider has forged a partnership agreement with Netherland-based Fortuna Entertainment Group.
The deal enables casino games and developer Playson to launch an entire portfolio of games to the powerhouse Fortuna operators online brands which will strengthen the reach of Playson and diversify the offerings of Fortuna in one fell swoop.
The deal calls for integration of Playson's popular slots onto the Fortuna platform with leading titles such as Royal Coins: Hold and Win Slot, 5 Fortunator Slot and 9 Happy Pharaohs Slot to diversify the offerings of all of Fortuna's affiliate sites across Europe.
Playson Rep Speaks
Playson Sales Director Blanca Homor was ebullient in lauding the complementary nature of the partnership and the new territories of Europe that it expands Playson's reach to:
“We are excited at the prospect of partnering with a brand that has three decades of experience across Central and Eastern European markets.”
The Value of the Partnership
Homor also reminded all of the value of working with Playson's new partner:
“We look forward to working with Fortuna Entertainment Group’s leading online brands and pleasing a new range of audiences with our successful portfolio of enthralling titles.”
The deal means a new range of reach for Playson, as Fortuna is one of the leading operators across the European market overall, through which Playson can also now implement an expanded and diversified reach to key and emerging jurisdictions on the European continent.
Fortuna Rep Speaks
A Fortuna Entertainment Group spokesperson expressed the happiness of his organisation for the new deal, saying:
“We are delighted to have struck a deal with a leading developer such as Playson, which has a strong reputation for creating exciting content that resonates with players in our core markets.”
This is the latest in series of deals strengthening Playson's presence in Europe. Other recent deals include the signing of an agreement with OmniSlots last month, an agrement which brought Playson titles to the Full Force Gaming Group Brand.
Playson's already prominent European presence is gaining a momentum that could catapult them to the very forefront of content provision across all of Europe.