Playtech Acquires Aristocrat Lotteries for €10.5 Million

Published September 3, 2014 by Lee R

Playtech Acquires Aristocrat Lotteries for €10.5 Million

Playtech goes to the forefront of expansion into new and emerging regulated markets.

Playtech, a multinational software developer and multiplatform online gaming provider, has entered into a landmark agreement with Aristocrat Leisure Limited, a global content and services provider, with broad implications. Pending final formal approval, the deal is for Playtech to purchase Aristocrat Lotteries for €10.5 million in cash.

Harnessing the Benefits of Aristocrat

As a subsidiary of Aristocrat Leisure Limited, Aristocrat Lotteries has established a leadership niche providing server-based gaming content and online client server solutions to the interactive video markets of Norway and Italy, via its trademark product TruServe platform.

The broader implications of the deal include the positioning of Playtech's land-based operation at the forefront of the Video Lottery Terminal (VLT) systems market serving the newly regulated countries of Europe and Latin America. The expansion model is a replica of Playtech's marketing of the Videobet platform solution in the UK, and is set to increase Playtech's market share across the global (VLT) market while serving as a springboard to diversify sales opportunities to new markets worldwide.

Playtech Strategy

Shay Segev, COO and Head of Retail, Playtech, explained the benefits of expansion that the deal provides for his company, "Playtech's multi-channel solution means that this content can be deployed across any location and delivered through any device as well as allowing operators to cross-sell their customers into digital channels.”

For users in new and existing markets, this means that access to Aristocrat Lottery content will be optimized and maximized through a single account, where Playtech's integrated software currently enables players to access over 170 casino games and increasingly progressive jackpots within a full range of gaming terminals available online via broadcast, mobile, and server. Playtech's state-of-the-art 3-D graphics support a plethora of games, including online casino, poker, bingo, and mobile gaming, as well as sports betting.

Playtech-powered Casinos

Playtech provides gaming software for some of the biggest online casinos, such as bet365 Casino, Europa Casino, Winner Casino, and EuroGrand Casino.  

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